Quick Facts you should know on the importance of your business establishing or increasing your web presence.

1. In 2006 86% of Americans and 83% of Canadians used coupons in a effort to save money.
2. 75% of internet users used the internet to research thier purchase decisions and 31% then purchased that item in store.
3. 78% if internet users are searching for savings and of those users 88% are more afluent, educated, and interested in value.
4. The use of internet coupons is increasing by 50% a year.
5. coupon use rises when the economy in any given area slides.
6. 70% of all keywords used for search on the web are free, savings, coupons, and discounts.
7. Because coupons delivered online are targeted to thier specific market they redeem at a much higher rate compared to traditional methods.
8. Only 2% of coupons delivered by traditional methods (newspaper) are ever redeemed.
9. Don Peppers (a one to one guru) once noted that a customer who purchases frequently is doing so based more on the need than on value, and that convenience is a big factor influencing customer behaviour..
10. In the United States 99% of the roughly 300 billion coupons estimated at $331.8 billion delivered mainly in the Sunday newspapers end up in the trash, unused and unredeemed (worth $329.2 billion).

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